Getting High on Google Search: The 3 Secrets to Success in Organic Rankings

Posted on October 16th, 2013, by Rosemary Brisco

  Everyone’s searching for everything on Google. They’re going to find the company and content they’re looking for. The question is: Will it be yours? To be successful with online marketing, you need to get high on Google. Let’s look at the 3 secrets … Secret #1 – Effective SEO Begins with Smart Keyword Selection [...]

SEO Best Practices for Optimizing PDF Files

Posted on July 10th, 2013, by Rosemary Brisco

In the world of SEO optimization, PDFs often get short shrift. The big myth that search engines can’t digest PDF content used to be the case years ago, but the search engines have come a long way, baby. The truth is that the biggest reason PDF pages often rank so horribly is that they are rarely [...]

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Get High on Google: The Foundation of Search Engine Optimization (SEO) and Keyword Use

Posted on April 12th, 2013, by Rosemary Brisco

The Most Effective Way to Use Your High-Value Keywords in Online Content to Rank Higher in Google Step One:  Determine the keywords most likely to be used by prospective customers and then write your content using those keywords.  Everything else stems for this research. Getting Started with SEO Begin optimizing each piece of content by [...]

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Ten Tips for Getting 31% More YouTube Video Views in 3 Months – A Case Study

Posted on February 23rd, 2013, by Rosemary Brisco

The client’s YouTube channel had a rich collection of over 80 videos that were languishing with low views. In 3 1/2 months after optimizing the channel, total video views jumped 31% when compared to the previous 2 years of data. The biggest bonus was that YouTube became one of the top converting referrers to the website, where [...]

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Wikipedia Part 2: How to Get Your Company onto Wikipedia

Posted on March 29th, 2012, by Rosemary Brisco

Disclaimer: There is no guaranteed way to get your company listed at Wikipedia. These are only methods and tips to get you started, but there are no guarantees that your company content will stay on Wikipedia. See Part 1 in this series Starting a new article about your business is tricky and difficult. First of [...]

Wikipedia Part #1: What Wikipedia Can (and Cannot) Do For Your Business

Posted on March 29th, 2012, by Rosemary Brisco

There are two things businesses should realize when they’re looking to leverage Wikipedia to drive website traffic: Wikipedia pages are NOT MARKETING OPPORTUNITIES. Let me repeat that: your Wikipedia page is NOT A MARKETING OPPORTUNITY. Wikipedia is an internet source that tries to stay as neutral as possible in the information it conveys. “Wikipedia is [...]

Google’s Top 10 Best Practices for Mobile Landing Pages and Sites

Posted on March 6th, 2012, by Rosemary Brisco

All it takes is a quick look at your landing pages on a browser-enabled phone or tablet to understand the challenges your visitors face. Compare Kumon’s mobile landing page compared to the desktop version: Top Ten Best Practices for Mobile Sites Google shares its mobile best practices live at SMX West in Feb 2012. #1 [...]

New Google Privacy Policies – What the New Privacy Policy Really Means

Posted on February 9th, 2012, by Rosemary Brisco

Google recently announced a number of changes to its privacy policy, sparking a firestorm of controversy online and off. Large waves of criticism have been leveled at Google, labeling the changes a violation of privacy and a malicious attempt to intrude on Google users’ private information. The thing is, all Google is doing is integrating [...]

5 Steps to Optimize Images for Google Image Search

Posted on September 30th, 2009, by Rosemary Brisco

Optimizing your images with file names and good alt tags is another easy way to let Google know the theme of your web pages – which in turn helps with improved search rankings. The result: more visitors. Here’s the top 5 steps in optimizing images for Google Image Search.

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Video’s Edge in the Sales Cycle: Survey Concludes Enterprise IT Professionals Find Product Videos “Very Useful”

Posted on March 22nd, 2009, by Rosemary Brisco

What’s The Big Deal About Video? Google is in beta with software that will translate the words spoken in a video to text that can be indexed by search engines. The SEO implications are enormous. Once this technology is perfected, it will allow video content to be found in the search engines based on the [...]

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