Optimizing your images with file names and good alt tags is another easy way to let Google know the theme of your web pages - which in turn helps with improved search rankings. The result: more visitors. Here’s the top 5 steps in optimizing images for Google Image Search.

Tags: ImageSearch, SEO

What’s The Big Deal About Video?
Google is in beta with software that will translate the words spoken in a video to text that can be indexed by search engines. The SEO implications are enormous. Once this technology is perfected, it will allow video content to be found in the search engines based on the spoken [Read more...]

Tags: lead generation, video

Twitter may not be in your B2B social media mix yet - but here’s a way to keep tabs on what others say about you.

Tags: Reputation Management, SMM, WEB2.0

Feb 2/09:
I had a taste for one of those delicious Noah Bagels with the cream cheese and smoked salmon. I went to their site to find the closest store location … and that’s where the trouble began!

Tags: search engine optimization, web design, website usability

A Web 2.0 Strategy for B2B companies. Getting started in Social Media by designing a strategy that can be measured for success.

Tags: Add new tag, SMM, social medi

Do you know which website content captures site visitors interest? Earlier this year I tested a tool called Crazy Egg that displays clicks as “heat maps” and now I can’t live without it!
CrazyEgg Heat Map Plans start at $9.00/month
Let’s Compare CrazyEgg to Google Analytics: While Google Analytics is hard to beat as an easy-to-use [Read more...]

Tags: Internet Marketing, Marketing Resources, Measurement Marketing, testing, website review

Google Webmaster Tools provides valuable insights into what is happening on your website, information that you either can’t get anywhere else or have to spend a lot more time figuring out.
It’s a free tool from Google.

DIAGNOSTICS: Web Crawl Errors
We all want the search engines to find and index ALL the pages on our [Read more...]

Tags: Google Sitemap, Google Webmaster Tools, SEO, Website Tools