Defining Goals For a Website Relaunch and Meeting Expectations

Learning Center : Defining Goals for Lead Generation

Establish Website Relaunch Goals That You Can Measure and Manage

The best way to measure the success of a website relaunch project is to set quantifiable goals. Adapt the following to your site's goals and track the progress on a monthly or quarterly basis.

WITHIN 3 MONTHS OF LAUNCH:			3-Month Progress

	1)	12 Email inquiries per month from prospects • Baseline: 4 per month

	2)	4 Demo Downloads • Baseline: 20 demo downloads

	3)	40% of site visitors visit more than 4 web pages. • Baseline: 20% of visitors visit 4 pages

WHAT IS A MEASURABLE GOAL? A goal must be measurable: for example, 200 qualified leads in the next 30 days or gross product sales of $15 million in the next quarter.

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