Maximize your search engine exposure through inbound links
All major search engines now consider the factor of "link popularity" when ranking your site. Every link from one website to another is treated as a "vote" for the site being linked to, though search engines weight some sites as having more "votes", or influence, than others. Check your site's link popularity here.
As part of our link building strategy we will:
- Research the websites that are linking to your top competitors and identify linking opportunities in the same sites.
- Identify industry authority websites where it would be possible to provide existing white papers and articles that would provide a link back to your site.
- Research vertical engines and directories related to your company's services for site inclusion.
- Develop link affiliate programs suitable for your market.
Who is linking to your website?
Go to Yahoo.com and type the following phrase into the search box (replace "yoursite" with your domain name):
Why link popularity matters
Link popularity is the #1 ranking criteria for Google followed by "link relevance" – the analysis of the content of the links to your site. Companies need to do the best possible job of writing their content, using search terms, and creating pages that others will want to link to, to achieve high rankings.
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