 Converting visitors into customers.
One of the most important services we provide is consulting with our clients on how their website can meet measurable goals and helping them develop an effective web strategy.
Many companies can't provide basic critical facts:
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What content do visitors prefer on the site? |
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Which initiatives are most successful? |
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What navigational paths do visitors take through the site? |
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How are visitors finding the website? And how many visitors come every month? (log analysis) |
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What is the prospect to customer conversation rate? |
A well-defined business objective must be measurable within a specific timeframe. For example, 25 White Papers downloaded from your website, or a 50% increase in opt-in email newsletter requests. Once these goals are defined, the website can be fine-tuned to meet them.
Read this case study showing how a well-executed ToTheWeb website relaunch strategy achieved exceptional results.
Let us help you define these business goals and set a course of action to meet them through an effective web strategy. Read our What We Evaluate outline.
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